Divine house cleaners
Year: 2025
Service(s): Brand Strategy, Logo Design, & Visual Identity
Divine House Cleaners was born out of the everyday frustration of families who need help keeping their homes clean, but struggle to find reliable, affordable services that meet their standards. Too often, cleaning feels like a luxury or a letdown.
Founded in England, this Black-owned business brings a different kind of care, "cleanliness you can believe in" delivered by the African aunties who know exactly how to get the job done right.
Divine House Cleaners is more than a service; it's trust, community, and excellence wrapped in every sweep and scrub. Because everyone deserves a clean home that feels like it's been cared for properly.
The Concept
For Divine House Cleaners, we wanted the brand to feel both friendly and elevated, because a clean home should be a right, not a luxury.
The logo features a bird in mid-flight, wings spread, lifting a house beneath it. It's a symbol of transformation,elevating the everyday from messy to divinely clean. The imagery captures the spirit of the brand: uplifting, dependable, and carried with care.
The result is a visual identity that feels approachable, elevated, and empowering, just like the women behind the work, and the homes they leave gleaming.
Typography & Colour Palette
The primary typeface for Divine House Cleaners is Helvetica Now, chosen for its versatility and reliability. Its clean, timeless design reflects the brand's trustworthiness and clarity across both print and digital spaces.
Paired with it is Sansita Swashed, a dramatic and expressive secondary typeface that brings a touch of elegance, capturing the luxurious feel the brand aims to convey.
The colour palette combines Divine House Orange, a bold, energetic shade symbolizing strength and visibility, with Divine House Yellow Gold, a rich tone that speaks to warmth and luxury. These colours not only stand out on shelves but also celebrate the vibrant African heritage of the brand's founder.
Together, the typography and colours create a visual identity that feels strong, welcoming, and culturally rooted, just like the homes Divine House Cleaners proudly transforms.
